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	<title>media &#8211; Icebreaker One</title>
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	<title>media &#8211; Icebreaker One</title>
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		<title>Rise to Zero: should we invert the chart?</title>
		<link>https://ib1.org/2024/04/25/rise-to-zero/</link>
		
		<dc:creator><![CDATA[Gavin Starks]]></dc:creator>
		<pubDate>Thu, 25 Apr 2024 18:52:12 +0000</pubDate>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Opinion]]></category>
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					<description><![CDATA[I&#8217;ve been reflecting on how language affects ambition and wondered if we have our graphs upside down. Animated slides below: [open-to-comment Google slides version] I believe we need to come up with some kind of umbrella language that isn&#8217;t about &#8220;climate&#8221; [tired] or &#8220;oceans&#8221; or &#8220;plastics&#8221; and&#8230; it&#8217;s not the word &#8216;sustainability&#8217; [expired] or the [&#8230;]]]></description>
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<p class="wp-block-paragraph">I&#8217;ve been reflecting on how language affects ambition and wondered if we have our graphs upside down. </p>



<p class="wp-block-paragraph">Animated slides below:</p>



<iframe src="https://docs.google.com/presentation/d/e/2PACX-1vTquYmIN_l1iv33w4JxnvVieBAp4Hi3NdVMIWpy-l2Norce2tt2aBl694zrD4E_drCi806CHc5QgAVr/embed?start=true&amp;loop=true&amp;delayms=5000" frameborder="0" width="800" height="488" allowfullscreen="true" mozallowfullscreen="true" webkitallowfullscreen="true"></iframe>



<p class="wp-block-paragraph">[open-to-comment <a href="https://docs.google.com/presentation/d/1lz4KeukI0tAZEsLEolNIVWJdMlqzQFdjoOAsmw7oWWg/edit" title="">Google slides version</a>]</p>



<p class="wp-block-paragraph">I believe we need to come up with some kind of umbrella language that isn&#8217;t about &#8220;climate&#8221; [tired] or &#8220;oceans&#8221; or &#8220;plastics&#8221;  and&#8230; it&#8217;s not the word &#8216;sustainability&#8217; [expired] or the SDGs [too big]. Instead, could we be outcomes-based? I know my science friends won&#8217;t jump at this, but it&#8217;s not for them. The financial economy and industry already have an operating model: can we align around redefining value? </p>



<p class="wp-block-paragraph">Stills <em>(in case Google is blocked in your organization)</em></p>



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<figure class="wp-block-image size-medium"><a href="https://ib1.org/wp-content/uploads/2024/04/IB1-Rise-to-Zero-v2024-04-25.2.jpg"><img decoding="async" width="600" height="338" data-id="13703" src="https://ib1.org/wp-content/uploads/2024/04/IB1-Rise-to-Zero-v2024-04-25.2-600x338.jpg" alt="" class="wp-image-13703" srcset="https://ib1.org/wp-content/uploads/2024/04/IB1-Rise-to-Zero-v2024-04-25.2-600x338.jpg 600w, https://ib1.org/wp-content/uploads/2024/04/IB1-Rise-to-Zero-v2024-04-25.2-768x432.jpg 768w, https://ib1.org/wp-content/uploads/2024/04/IB1-Rise-to-Zero-v2024-04-25.2-1536x864.jpg 1536w, https://ib1.org/wp-content/uploads/2024/04/IB1-Rise-to-Zero-v2024-04-25.2-830x467.jpg 830w, https://ib1.org/wp-content/uploads/2024/04/IB1-Rise-to-Zero-v2024-04-25.2-230x129.jpg 230w, https://ib1.org/wp-content/uploads/2024/04/IB1-Rise-to-Zero-v2024-04-25.2-350x197.jpg 350w, https://ib1.org/wp-content/uploads/2024/04/IB1-Rise-to-Zero-v2024-04-25.2-480x270.jpg 480w, https://ib1.org/wp-content/uploads/2024/04/IB1-Rise-to-Zero-v2024-04-25.2.jpg 1920w" sizes="(max-width: 600px) 100vw, 600px" /></a><figcaption class="wp-element-caption">2</figcaption></figure>



<figure class="wp-block-image size-medium"><a href="https://ib1.org/wp-content/uploads/2024/04/IB1-Rise-to-Zero-v2024-04-25.3.jpg"><img loading="lazy" decoding="async" width="600" height="338" data-id="13702" src="https://ib1.org/wp-content/uploads/2024/04/IB1-Rise-to-Zero-v2024-04-25.3-600x338.jpg" alt="" class="wp-image-13702" srcset="https://ib1.org/wp-content/uploads/2024/04/IB1-Rise-to-Zero-v2024-04-25.3-600x338.jpg 600w, https://ib1.org/wp-content/uploads/2024/04/IB1-Rise-to-Zero-v2024-04-25.3-768x432.jpg 768w, https://ib1.org/wp-content/uploads/2024/04/IB1-Rise-to-Zero-v2024-04-25.3-1536x864.jpg 1536w, https://ib1.org/wp-content/uploads/2024/04/IB1-Rise-to-Zero-v2024-04-25.3-830x467.jpg 830w, https://ib1.org/wp-content/uploads/2024/04/IB1-Rise-to-Zero-v2024-04-25.3-230x129.jpg 230w, https://ib1.org/wp-content/uploads/2024/04/IB1-Rise-to-Zero-v2024-04-25.3-350x197.jpg 350w, https://ib1.org/wp-content/uploads/2024/04/IB1-Rise-to-Zero-v2024-04-25.3-480x270.jpg 480w, https://ib1.org/wp-content/uploads/2024/04/IB1-Rise-to-Zero-v2024-04-25.3.jpg 1920w" sizes="auto, (max-width: 600px) 100vw, 600px" /></a><figcaption class="wp-element-caption">3</figcaption></figure>



<figure class="wp-block-image size-medium"><a href="https://ib1.org/wp-content/uploads/2024/04/IB1-Rise-to-Zero-v2024-04-25.4.jpg"><img loading="lazy" decoding="async" width="600" height="338" data-id="13701" src="https://ib1.org/wp-content/uploads/2024/04/IB1-Rise-to-Zero-v2024-04-25.4-600x338.jpg" alt="" class="wp-image-13701" srcset="https://ib1.org/wp-content/uploads/2024/04/IB1-Rise-to-Zero-v2024-04-25.4-600x338.jpg 600w, https://ib1.org/wp-content/uploads/2024/04/IB1-Rise-to-Zero-v2024-04-25.4-768x432.jpg 768w, https://ib1.org/wp-content/uploads/2024/04/IB1-Rise-to-Zero-v2024-04-25.4-1536x864.jpg 1536w, https://ib1.org/wp-content/uploads/2024/04/IB1-Rise-to-Zero-v2024-04-25.4-830x467.jpg 830w, https://ib1.org/wp-content/uploads/2024/04/IB1-Rise-to-Zero-v2024-04-25.4-230x129.jpg 230w, https://ib1.org/wp-content/uploads/2024/04/IB1-Rise-to-Zero-v2024-04-25.4-350x197.jpg 350w, https://ib1.org/wp-content/uploads/2024/04/IB1-Rise-to-Zero-v2024-04-25.4-480x270.jpg 480w, https://ib1.org/wp-content/uploads/2024/04/IB1-Rise-to-Zero-v2024-04-25.4.jpg 1920w" sizes="auto, (max-width: 600px) 100vw, 600px" /></a><figcaption class="wp-element-caption">4</figcaption></figure>



<figure class="wp-block-image size-medium"><a href="https://ib1.org/wp-content/uploads/2024/04/IB1-Rise-to-Zero-v2024-04-25.5.jpg"><img loading="lazy" decoding="async" width="600" height="338" data-id="13700" src="https://ib1.org/wp-content/uploads/2024/04/IB1-Rise-to-Zero-v2024-04-25.5-600x338.jpg" alt="" class="wp-image-13700" srcset="https://ib1.org/wp-content/uploads/2024/04/IB1-Rise-to-Zero-v2024-04-25.5-600x338.jpg 600w, https://ib1.org/wp-content/uploads/2024/04/IB1-Rise-to-Zero-v2024-04-25.5-768x432.jpg 768w, https://ib1.org/wp-content/uploads/2024/04/IB1-Rise-to-Zero-v2024-04-25.5-1536x864.jpg 1536w, https://ib1.org/wp-content/uploads/2024/04/IB1-Rise-to-Zero-v2024-04-25.5-830x467.jpg 830w, https://ib1.org/wp-content/uploads/2024/04/IB1-Rise-to-Zero-v2024-04-25.5-230x129.jpg 230w, https://ib1.org/wp-content/uploads/2024/04/IB1-Rise-to-Zero-v2024-04-25.5-350x197.jpg 350w, https://ib1.org/wp-content/uploads/2024/04/IB1-Rise-to-Zero-v2024-04-25.5-480x270.jpg 480w, https://ib1.org/wp-content/uploads/2024/04/IB1-Rise-to-Zero-v2024-04-25.5.jpg 1920w" sizes="auto, (max-width: 600px) 100vw, 600px" /></a><figcaption class="wp-element-caption">5</figcaption></figure>
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