We reconvened the Perseus Engagement & Communications Advisory Group, co-chaired by Icebreaker One and Tide.

Date: 28 May 2026 10:00-10:45 BST

Location: online

Co-Chairs: Laura Townshend, (IB1); Zarina Banu, (Tide)

Secretariat: IB1

Meeting Aims:

  1. Discuss proposed SG member communication support
  2. Gather AG4 advice and feedback on how to communicate the Perseus legal contract to members

It was agreed that:

  • IB1 will revise the legal scheme structure slides to reflect the feedback from the group on the communications framing for the Perseus legal contract discussion.
  • The revised version of the deck will be shared as an update at the next meeting rather than returning to this group for further review.
  • The July meeting should be moved later in the month, extended to one hour, and positioned as a pre-summer wrap-up, with no meeting to be held in August.

It was noted that:

  • Progress had been made in refining the approach to SG member engagement, including a shift from a one-size-fits-all approach to a more bespoke model of support for target organisations.
  • The priority SG member targets remain the Federation of Small Businesses, British Chambers of Commerce, and Institute of Directors, reflecting their broad reach across UK business audiences.
  • The legal contract communications material is intended to support more than one audience, including legal teams and wider senior or operational stakeholders within member organizations.
  • The current visual presentation of the legal contract content appeared process-heavy and may be difficult for non-technical audiences to navigate.

It was discussed that:

  • Efforts to mobilise SG members to use their voice to endorse and credentialise Perseus were underway, including the intention to produce tailored one-page briefs and build stronger relationships with communications teams over the summer.
  • While legal review is an important part of the process, the broader value proposition for organisations lies in the opportunity to influence rules, implementation, and future scheme development.
  • Communications materials should lead more clearly with the “why” and intended outcome, with clearer explanation of component parts and less reliance on process-led diagrams.
  • Whether communications could be strengthened through references to existing precedents such as open banking, smart data schemes, and wider government direction of travel.

Next meeting: Thursday July 9th 2026 10:00-11:00 BST

Formal records, including attendees, are maintained by the secretariat. 

These are confidential to the Advisory Group Members.