We reconvened the Perseus Engagement & Communications Advisory Group, co-chaired by Icebreaker One and Tide.

Date: 5 February 2026 10:00-10:45 GMT

Location: online

Co-Chairs: Laura Townshend, (IB1); Zarina Banu, (Tide)

Secretariat: IB1

Meeting Aims:

  1. Understand the Perseus 2026 Roadmap
  2. Feedback from the AGM
  3. Sign off a 2026 comms plan

Summary:

It was agreed that:

  • 2026 comms will pivot more strongly to detailed, high‑quality case studies as a central tool to build trust and drive membership, rather than relying primarily on generic messaging or high‑level testimonials.
  • The co-chair will share existing best‑practice case‑study and member‑spotlight formats she has developed (at Tide) with the IB1 team to inform Perseus templates.

It was noted that:

  • The Perseus AGM was positively received
  • The core comms outcomes for 2026 remain: Building trust and confidence in Perseus and making a consistent, compelling case for new and renewed memberships
  • The communications plan for 2026 was presented and agreed
  • High‑quality, detailed case studies are better suited than broad messaging to demonstrate ease of integration, tangible benefits, and business value.

It was discussed that:

  • Perseus’ vision and mission will evolve in 2026, with suggestion by one member that this ought to be amended to also highlight benefits
  • New case‑study formats could include a multi‑part journey following one CAP across the year
  • Physical/in‑person or live formats (e.g. roundtables, workshops) can generate richer engagement and large amounts of reusable digital content

Next meeting: Thursday 26 March 2026 10:00-10:45 GMT

Formal records, including attendees, are maintained by the secretariat. 

These are confidential to the Advisory Group Members.