In June, we convened the Perseus Engagement & Communications Advisory Group, co-chaired by Tide and Icebreaker One.
Date: 3 June 2025 10:00-10:45 BST
Location: online
Co-Chairs: Zarina Banu (Tide); Laura Townshend, (IB1)
Secretariat: IB1
Meeting Aims
- Slide pack for member internal use – sign off/sign off with revisions
- Core messaging – reconfirm we’re happy to continue using this or agree revisions
- Update on actions we’ve each taken since the last meeting
Summary:
- Members fed back on their communications actions from last meeting and it was noted that:
- Sharing the news of the Development Bank of Wales using Perseus to deliver a loan, on socials and through newsletters, is generating good levels of interaction
- Engaging with senior leadership teams within organisations is sparking further interest internally
- It was agreed that a monthly content update will be shared with members for circulation – the first one this week with an update on the Willow Review
- The potential for a coordinated comms push at London Climate Action Week was discussed
- A draft slide pack aimed at securing internal-buy in was reviewed and approved subject to feedback noted:
- A matrix for the collation of individual organisations comms activities could be beneficial in working towards a common goal, and understanding the opportunities for collaboration
- Having a variety of content aimed at different understanding levels within the deck, to be tailored to individual organisations/case studies
- It was agreed that slides covering the following will be added:
- how Perseus supports different initiatives
- Simpler version of product slides
- a call to action to adapt for stakeholders
- understanding different stakeholder perspectives as a value point
- Talking points/narrative was reviewed and approved for continued use with revisions of:
- How perseus supports different ecosystem initiatives
- Simplified/visual product grid content
- Call to action slide
- Adaptability for different types of stakeholders & their value points