I’ve been reflecting on how language affects ambition and wondered if we have our graphs upside down.

Animated slides below:

[open-to-comment Google slides version]

I believe we need to come up with some kind of umbrella language that isn’t about “climate” [tired] or “oceans” or “plastics” and… it’s not the word ‘sustainability’ [expired] or the SDGs [too big]. Instead, could we be outcomes-based? I know my science friends won’t jump at this, but it’s not for them. The financial economy and industry already have an operating model: can we align around redefining value?

Stills (in case Google is blocked in your organization)