In July, we convened the Perseus User Needs & Impact Advisory Group, co-chaired by Barclays and Icebreaker One.
Date: 24 July 2025 10:00-10:30 BST
Location: online
Co-Chairs: Gavin Starks, IB1; Claire Reid, Barclays
Secretariat: IB1
Meeting Aims:
- Update AG1 members on recent workshops
- Vote on proposed directions
- Update members on plans for the next quarter
Summary:
- It was noted that:
- Since the last AG1 meeting, we held two Total Addressable Market (TAM) focussed workshops to:
- determine the TAM
- discuss the change of vision to be ‘greening finance’ from financing green to expand the financial offerings Perseus is able to impact
- Shaping a message for the Net Zero Council
- Since the last AG1 meeting, we held two Total Addressable Market (TAM) focussed workshops to:
- It was voted that a quorate of attendees:
- would be happy to supply UK Finance (or similar) with information (anonymised if required) to help them estimate the TAM.
- Supported the Perseus Steering Group (and Delivery Oversight Committee) to approach/discuss tax incentive approaches with HM Treasury.
- Agreed with the long-term vision to transition to “Greening Finance” as a more expansive approach encompassing all business accounts rather than “Financing Green” focusing only on green lending.
- It was noted that:
- More case studies demonstrating the value and impact of using Perseus with financial products are essential
- Progress is being made to include gas, with only minor amendments to the existing process being required
- IB1 is in conversation to implement the Proposed Voluntary SME Sustainability Reporting Standard (codename: Project Orion)