In July, we convened the Perseus User Needs & Impact Advisory Group, co-chaired by Barclays and Icebreaker One.

Date: 24 July 2025 10:00-10:30 BST

Location: online

Co-Chairs: Gavin Starks, IB1; Claire Reid, Barclays 

Secretariat: IB1

Meeting Aims:

  1. Update AG1 members on recent workshops
  2. Vote on proposed directions
  3. Update members on plans for the next quarter

Summary:

  • It was noted that:
    • Since the last AG1 meeting, we held two Total Addressable Market (TAM) focussed workshops to:
      • determine the TAM
      • discuss the change of vision to be ‘greening finance’ from financing green to expand the financial offerings Perseus is able to impact 
      • Shaping a message for the Net Zero Council 
  • It was voted that a quorate of attendees:
    • would be happy to supply UK Finance (or similar) with information (anonymised if required) to help them estimate the TAM.
    • Supported the Perseus Steering Group (and Delivery Oversight Committee) to approach/discuss tax incentive approaches with HM Treasury.
    • Agreed with the long-term vision to transition to “Greening Finance” as a more expansive approach encompassing all business accounts rather than “Financing Green” focusing only on green lending.
  • It was noted that:
    • More case studies demonstrating the value and impact of using Perseus with financial products are essential
    • Progress is being made to include gas, with only minor amendments to the existing process being required
    • IB1 is in conversation to implement the Proposed Voluntary SME Sustainability Reporting Standard (codename: Project Orion)