In September, we convened the Perseus Engagement & Communications Advisory Group, co-chaired by Tide and Icebreaker One. 

Date: 2 September 2025 10:00-10:45 BST

Location: online

Co-Chairs: Zarina Banu (Tide); Laura Townshend, (IB1)

Secretariat: IB1

Meeting Aims

  1. Group is prepared for comms moments in H2
  2. Gather feedback on end-of-year report comms and engagement

Summary:

  • It was noted that:
    • AG1 approved and the SG discussed and positively received, that Perseus will shift the strategic narrative from “financing green” (focused on a small subset of green-linked loans) to “greening finance” (using Perseus data across FSP solutions) both to broaden impact, the total addressable market, and address shifts in language in the market (e.g. transition finance, efficiency, cost reduction, improved productivity, and enhanced business resilience). 
    • 2026 upcoming activities will focus on making the scheme operational at scale with product enhancements, scope on greening finance, adding gas as a data category, a focus on comms and engagement, and investigation of future scope expansion (e.g. Orion).
    • Perseus will be mentioned within UK Business Climate Hub’s 2025 UK Net Zero Business Census Report – being published 21 October, and will aim to be mentioned in the BBB SME Vertical Report – publication date TBC
  • It was agreed that:
    • To showcase the 2025 Perseus report content, IB1 will pull out short form content to highlight Perseus’ users, their story and their benefits
  • It was discussed that:
    • The shift to “greening finance” is a strategic shift for Perseus, with the best forum for discussion in AG1, however, it will require a messaging shift to ensure Perseus continues to highlight the benefits for different groups of stakeholders 
    • Upcoming comms moments will include:
      • The sandbox launch announcement focussed on the benefits of engaging,  who is engaging to become ‘Perseus-ready.’ 
      • XBRL integration announcement, highlighting how the alignment with them means Perseus speaks common business reporting language & disclosures
      • Perseus report launch, which will include 2025 progress and the 2026 plan.