In October, we convened the Perseus Engagement & Communications  Advisory Group, co-chaired by Tide and Icebreaker One. 

Date: 7 October 2025 10:00-10:45 BST

Location: online

Co-Chairs: Zarina Banu (Tide); Laura Townshend, (IB1)

Secretariat: IB1

Meeting Aims

  1. Understand what members are currently working on
  2. Align on comms moments for the second half of 2025 (H2)
  3. Communications for the Perseus end of year report

Summary:

It was noted that:

  • Four core H2 comms moments are now underway or imminent:
    1. Sandbox announcement (launched the week commencing 29 September).
    2. Ongoing “Perseus-ready” announcements to celebrate participants.
    3. XBRL and potential RECCo announcements to demonstrate Perseus’s integration and future-proofing.
    4. End of year Perseus 2025 report launch (December).

It was discussed that:

  • The 2025 Perseus report will act both as a technical update and as a comms tool highlighting the value of Perseus, user stories, and co-creation benefits.
  • Members welcomed the concept of a participation summary capturing each organisation’s contribution to Perseus during the year.
  • The participation summaries should be member-driven, with IB1 providing structure and visual support.
  • Distribution of the end of year report will focus on owned and partner channels (LinkedIn, newsletters, events), not earned media.

It was agreed that:

  • IB1 will prepare a participation summary template and draft comms assets
  • Members will identify suitable channels to help amplify the December report.
  • The November AG4 meeting will finalise the comms plan and confirm each organisation’s contribution.