In July, we convened the Perseus Engagement & Communications  Advisory Group, co-chaired by Tide and Icebreaker One. 

Date: 8 July 2025 10:00-10:45 BST

Location: online

Co-Chairs: Zarina Banu (Tide); Laura Townshend, (IB1)

Secretariat: IB1

Meeting Aims

  1. Share updates on what we’ve communicated in the last month 
  2. Agree key communications points for next two months 
  3. Update on updated comms materials and policy positioning work

Summary:

  • It was noted that:
    • Perseus had strong visibility during London Climate Action Week, with multiple partners referencing it across events including Reset Connect and the B4NZ SME Voluntary report standard launch.
    • There is a growing interest among carbon accounting providers and related tech firms in Wales after publicity of DBW’s Pilot participation.
    • A refreshed media pack (slides and talking points) is now live, including simplified visuals and more narrative-friendly messaging
    • The Perseus Sandbox will launch by Q4, enabling technical testing with synthetic data and to get members “Perseus-ready”
  • It was agreed that:
    • Core messaging which displays the value of participating and sharing data through Persus includes:
      • The value of open standards, as opposed to individual action
      • The longer-term market transformation vision and future proofing
      • The trust and momentum built through collective action
    • The Sandbox launch and subsequent announcements of ‘Perseus-ready’ partners provide two strong communications moments.
    • A short piece of work will be undertaken by the Political Working Group to surface common policy positions, with an emphasis on visibility, transparency, and finding common ground
    • The monthly 45-minute cadence of these AG meetings is preferable to the previous quarterly format and helps participants stay engaged and proactive.
  • It was discussed that:
    • Working in a consortium like Perseus is key as it shares accountability, increases trust, and reduces risks
    • Upcoming events like Climate Week NYC and Climate Week 2025 in Milan, as well as UK industrial strategy consultations, may offer further hooks to spotlight Perseus.